Specific Media Appoints Former P&G Global Marketing Executive to Lead CPG Category
Industry veteran to expand company's leadership in key vertical
IRVINE, Calif., May 18, 2011 Specific Media, a next generation media platform company, today announced the appointment of Vic Catalfamo as global category lead, consumer packaged goods (CPG). Bringing more than 20 years of product and digital marketing experience in the CPG industry, Catalfamo will oversee Specific Medias business development, marketing and sales strategy for the companys CPG customers.
Specific Media has a longstanding history of providing innovative digital media solutions for brand advertisers across multiple verticals, and has recently expanded its offerings to include video and original programming. Catalfamos appointment will help to inform both strategy and product development to meet the evolving needs of Specific Medias extensive CPG client base.
Prior to Specific Media, Catalfamo spent 24 years with Procter & Gamble (P&G) in global and regional digital marketing, R&D and engineering roles. Most recently, he led global and multi-brand marketing for P&Gs beauty and grooming business unit, overseeing e-commerce, online advertising, search, mobile and integrated digital campaigns. Prior to this role, he managed digital marketing for P&Gs North American hair care retail brands, and held key roles within the companys consumer household products groups.
As Specific Media continues to expand its product portfolio to include more awareness and brandbuilding solutions, we're adding expertise in the key verticals that stand to benefit most from these solutions, said Specific Medias Executive Vice President Jon Schulz, who leads the companys global category development efforts. Vics experience of more than two decades in consumer packaged goods is a tremendous asset for us it enables us to leverage his wealth of expertise to further refine our robust product offerings to better align with CPG marketers needs.
About Specific Media
Specific Media is a next generation media platform company that enables brands to seamlessly connect with consumers no matter where they are. Working across formats and screens, Specific Media makes addressable advertising a reality. Specific Medias suite of products inspire brands to think differently about their marketing initiatives combining formats such as video and display and incorporating creative original programming to drive deep engagement and loyalty. As consumers discover new ways to consume content in the digital era, Specific Media will make sure your brand reaches them in the ways they desire. Get and stay connected at Specific Media. Learn more at www.specificmedia.com.
Sparkpr for Specific Media