Check out what we've been up to.
Specific Media Appoints Jon Schulz as Senior Vice President, Global Category Development
Former Ford Executive Joins the Largest Independent Online Advertising Network to Fuel Growth
Irvine, Calif. -- July 1, 2008 -- Specific Media, the largest independent online advertising network, announced today that it has appointed Jon Schulz as senior vice president, global category development. A seasoned executive who headed up all digital media planning for the Ford, Lincoln and Mercury brands, Schulz adds years of corporate marketing expertise and success to Specific Media’s executive team. In his global role, Schulz will be instrumental in further expanding Specific Media’s rapidly growing Fortune 500 client roster, with an initial focus on the automotive category.
Schulz joins Specific Media directly from Ford Motor Company, where he worked in a variety of functions for more than 12 years. Most recently, Schulz served as the head of digital and direct marketing, overseeing digital media, brand websites, emerging media, dealer lead management and CRM. Prior to that, Schulz worked in several other key roles, including brand management, strategic planning and sales operations. Schulz received his MBA in Marketing from Indiana University.
“We are very pleased to have Jon join the Specific Media team,” said Tim Vanderhook, Specific Media co-founder and chief executive officer. “Specific Media already works with an impressive array of top automotive brands, and Jon’s experience will be invaluable in enhancing our product and service offerings and expanding Specific Media’s leadership in this important industry.”
Specific Media, the largest independent online advertising network, reaches more than 150 million unique users for a total U.S. reach of 79 percent. Since debuting in the comScore rankings in February 2007, the company experienced unparalleled growth in its online reach, growing by 65 percent and outpacing all of the other ad networks appearing in the top 10. The company also achieved record-breaking revenue increase of more than 300 percent in 2007 compared to 2006.
“Specific Media is an impressive company, with an energized team and a solid business plan,” said Schulz. “As the online advertising industry continues to grow in importance, Fortune 500 companies in a variety of industries need a provider they can rely on for defined expertise. I look forward to building on the strong foundation already in place here.”
About Specific Media
Specific Media, the advertising industry's largest independent online advertising network, enables advertisers to target consumers throughout North America and Western Europe based on demographics, behaviors, geographic locations and/or the contextual relevance of websites visited. Specific Media works with many of the Fortune 500 brands including seven of the top 10 companies. The company's Premium Network reaches more than 225 million consumers globally each month. Since 1999, Specific Media has connected advertisers with target audiences across consumer branded publishers. Visit www.specificmedia.com
Contact:
Jeff Seedman / Julia Zamorska
Ruder Finn West
310.882.4002 / 310.882.4007
seedmanj@ruderfinn.com /
zamorskaj@ruderfinn.com
Christine Schoultz
Specific Media
949.861.8898
cschoultz@specificmedia.com
August 17, 2009
March 11, 2009
December 3, 2008
November 19, 2008
October 21, 2008
July 21, 2008
July 1, 2008
June 10, 2008
March 12, 2008
March 10, 2008
March 3, 2008
January 24, 2008
December 19, 2007
November 1, 2007
September 11, 2007
January 17, 2007
September 20, 2006
September 11, 2006
June 12, 2006
April 5, 2006
March 7, 2006
January 24, 2006
September 15, 2004
Copyright © 2010 Specific Media, Inc.