To be impactful in today's oversaturated market, you've got to be original.
Creating immersive brand experiences.
The mark of a great ad is when it doesn't feel like an ad. Specific Media creates original programming that implicitly relates to and explicitly feature advertisers’ brands to increase brand impact. By producing short webisodes tailored specifically to fit advertisers’ brand needs, products and messaging are integrated into the content seamlessly.
Branded entertainment yields higher engagement rates than traditional TV because original programming viewers are more engaged with the content they’re viewing.
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Original Programming Viewers are More Engaged than TV Viewers
Specific Media Original Programming is an optimal solution to maximize viewer-brand engagement.
Original Programming viewers are 250% more likely to be fully engaged with the content they're viewing than their TV counterparts are.
58% of online Original Programming viewers cited the convenience of being able to watch their favorite shows whenever they want as a prime draw.
The chart above compares other activities engaged in simultaneously by viewers of online original programs versus viewers of standard TV programs.
Source: Next New Networks and YouTube, and research/consulting firm Frank N. Magid Associates, October 2010