For the first time ever we are able to accurately report delivery in a single currency across multiple devices with the I-GRP.
Householding™ allows brands to create household buzz with synced media that reaches all users across all devices within the household with the same message, shifting the focus from individual users to households—making it ideal for multi-person purchase decisions.
of U.S. consumers connect to the Internet via their TV
(eMarketer, June 2012)
devices per U.S. household, with three members or more, that connect to the Internet via Wi-Fi
(iYogi Insights, January 2012)
of people who own a mobile phone are Smartphone users
(eMarketer, August 2012)
of consumers show their brand loyalty by spreading the word to others
(ClickFox, March 2012)
use at least one other device while they watch TV
(eMarketer, April 2012)