Media is evolving.
Shouldn’t your partners do the same?
With capabilities spanning story-telling video, engaging original content and decision-driving display, Specific Media is expanding its offerings to meet advertisers’ needs at every stage of the purchase funnel.
We changed the display advertising business by making relevance a key component of every media plan. Since acquiring online video network BBE in October 2010, we’ve broadened our scope to include additional forms of digital media, such as online video and original programming. By combining BBE's brand-building video formats with our addressable advertising technologies, we give clients the ability to conduct branding initiatives without forfeiting efficiency.
Specific Media Lifts Video Effectiveness
Our Data + Video = Engagement
Since applying our data-driven targeting to online video, our clients have seen dramatic lifts in campaign effectiveness.
