Engage the masses. Captivate your ideal.
Knowing people is our thing. Since 1999, Specific Media has specialized in knowing audiences by analyzing and making sense of their digital footprint across a Data Universe that spans 2.6 million sites worldwide to reach 95% of the online population.
With a solid understanding of consumers' preferences, needs and wants, we apply our knowledge of audiences to connect consumers, content and brands based on relevance, making each connection that much more impactful.
Connection is key. Captivation is vital. That's why we're constantly innovating our products to create truly engaging online experiences. Whether it's through a dynamically assembled display ad, targeted pre-roll video or web-based programming, our solutions capture broad audiences with tangible impact.
Our data powers results.
Knowing our audiences also means knowing how to reach them. In a recent study, Specific Media delivered significantly higher interaction rates and longer interaction times across key verticals compared to other display companies.
Specific Media Drives the Highest Interaction Rates in the IndustrySource: PointRoll Benchmarks, 1st Quarter 2010 – 1st Quarter 2011
Personally Identifiable Information (PII) is not included in Specific Media's consumer data.