Ad Specifications

FOR ADVERTISERS

Specific Media supports all standard IAB in-page display, Flash, rich media, video pre-roll and text ad units.

Ad Unit	Dimensions	Max File Size GIF / JPEG	Max File Size Flash
Leaderboard	728 x 90	35K	50K
Rectangle	300 x 250	35K	50K
Small Rectangle	180 x 150	20K	30K
Skyscraper	120 x 600	35K	50K
Wide Skyscraper	160 x 600	35K	50K
Tower	300 x 600	35K	50K
Flash Animation Details Flash 6 minimum ClickTAG specs for ActionScript 2.0 and earlier: Must be coded with "clickTAG" as the click-through macro. EXAMPLE: getURL(clickTAG,"_blank"); ClickTAG specs for ActionScript 3.0: Must be coded with “clicktag” as the click-through macro in all cases, including if/else statements and the use of variables. EXAMPLE: if (clicktag.substr(0, 5) == "http:") {getURL(clicktag, “_blank”)} Back-up GIF or JPEG 18 frames per second (FPS)

Ad Unit	Initial Dimensions	Initial Max File Size	Final Dimensions	Final Max File Size	Panel Expand Direction
Leaderboard	728 x 90	40K	728 x 270	100K	Down
Rectangle	300 x 250	40K	500 x 250	100K	Left or Right
Skyscraper	120 x 600	40K	300 x 600	100K	Left
Wide Skyscraper	160 x 600	40K	300 x 600	100K	Left
Animation Details 5 loop max 15-second animation max 5 panel max User-initiated audio Close button available

Ad Unit	Dimensions	File Type	Max File Size
Streaming Video	640 x 480 (4:3 aspect ratio)	.mov, .avi, .mp4	2.2MB
Companion Banner Ad	300 x 250	.gif, .jpeg, .swf	GIF/JPEG 20K
Animation Details 1 loop max 30-second video max 15-second banner animation max 30 frames per second (FPS) 3rd party or 1 x 1 pixel tracking User-initiated video

Ad Unit

Dimensions

File Type

Max File Size

Streaming Video

640 x 480
(4:3 aspect ratio)

.mov, .avi, .mp4

2.2MB

Companion Banner Ad

300 x 250

.gif, .jpeg, .swf

GIF/JPEG 20K

Ad Unit	Dimensions	Max File Size
In-Banner	300 x 250	Maximum initial load: 40K Polite file size: 80K for flash; 500K / low bandwidth and 1MB / high bandwidth for video
Animation Details Audio and video length: 15 seconds recommended (30 maximum) Cannot exceed 24 frames per second Cannot have constantly animating elements User must click to initiate streaming video Audio must be user initiated with standard controls (e.g. play, pause, audio, mute and stop) Start, stop and mute buttons are required Approved vendors: PointRoll, Eyeblaster, Klipmart and Unicast

Ad Unit

Dimensions

Max File Size

In-Banner

300 x 250

Maximum initial load: 40K
Polite file size: 80K for flash;
500K / low bandwidth and
1MB / high bandwidth for video

Audio and video length: 15 seconds recommended (30 maximum)
Cannot exceed 24 frames per second
Cannot have constantly animating elements
User must click to initiate streaming video
Audio must be user initiated with standard controls (e.g. play, pause, audio, mute and stop)
Start, stop and mute buttons are required
Approved vendors: PointRoll, Eyeblaster, Klipmart and Unicast