Specific Media Achieves Record Breaking Annual Growth for 2006
Demand for Specific Media's Exclusive Targeting Technologies
Fuels Year-over-Year Revenue Increase and New Customer Acquisitions

IRVINE, CA -- (BUSINESS WIRE) -- January 17, 2007 -- Specific Media, the advertising industry's fastest-growing interactive media company, today announced a record-breaking revenue increase of 150 percent growth compared to 2005. Further, the company increased its new customer acquisitions by more than 600 percent, with an overall retention of 90 percent for the year.

A growing customer base of Fortune 500 companies and high demand for its exclusive targeting technologies led the company's growth strategy. Specific Media clients are a mix of industry-leaders in the automotive, IT, retail, communications and consumer electronics space.

"We are extremely pleased with the results we achieved in 2006," said Tim Vanderhook, Specific Media president and CEO. "From record-breaking revenue and new customer acquisitions to expansion in several key markets, Specific Media is rapidly advancing its position at the top of the interactive media world. As a leader in the industry, our customers benefit from the most comprehensive targeting technology available today, as well as a top-tier list of brand name publishers."

Specific Media reaches more than 90 million U.S. consumers monthly through its Premium Ad Network which includes an extensive list of more than 450 premier name brand publishers that ensures advertisers maximize their exposure and eliminate wasted impressions. Additionally, the company's exclusive and proprietary consumer targeting technologies enable advertisers to reach the online audiences they want with nearly 100 percent accuracy by tracking demographics, behaviors, geographic locations or the contextual relevance of websites visited.

The company also announced the opening of its new regional office in Los Angeles, which will help drive expansion into the southwest region. The new office, located in the Howard Hughes Center at 6080 Center Drive in Los Angeles, allows the company to better address the needs of its new and existing clients in that region. Six new regional offices were added during the year including New York, Chicago, San Francisco, Detroit, Dallas and Fort Lauderdale, further solidifying the company's national presence and ability to serve clients from coast to coast. Lastly, Specific Media added more than 50 employees to its corporate structure including key hires in marketing and sales.

About Specific Media Inc.

Specific Media, the advertising industry's fastest-growing interactive media company, enables advertisers to target consumers based on demographics, behaviors, geographic locations, and/or the contextual relevance of websites visited. Specific Media works with a number of Fortune 500 brands including seven of the top 10 companies. No other media company gives advertisers the ability to reach their target audience online with nearly 100% accuracy.

Specific Media is headquartered in Irvine, California, with offices in New York, Chicago, San Francisco, Dallas, Detroit, Los Angeles and Fort Lauderdale. Visit us on the Web at www.specificmedia.com.

CONTACT:

Erin Walsh
Ruder Finn West
(415) 348-2731
walsh@ruderfinn.com

Christine Schoultz
Specific Media
949-861-8898
cschoultz@specificmedia.com