Specific Media Inc. Names New Eastern U.S. Sales Director

Internet Advertising Company Adds New York City Sales Office

IRVINE, Calif.--(BUSINESS WIRE)--Specific Media Inc. announced the appointment of Perry Nusbaum to the position of sales director, eastern United States. Nusbaum will manage the New York City regional office for Specific Media Inc., the leader in performance-based online media solutions for response-driven marketers.

"Perry brings a wealth of sales, business development and management experience to our expanding sales operation for Specific Media," said CEO Tim Vanderhook. "With this new office in the hub of the advertising world, we will be able to better serve our growing account base of clients and agencies in the eastern U.S."

Nusbaum joins Specific Media Inc. with more than 10 years of marketing, online sales and management experience. Prior to Specific Media Inc., Nusbaum was a senior account executive for 24/7 Real Media where he developed and managed advertising programs for beverage, retail, technology, business and pharmaceutical accounts. Prior to 24/7 Real Media, Nusbaum was senior director-business development for United Online, where he created advertising, sponsorship and partnership programs for leading online marketers and publishers.

Previous to his online advertising career, Nusbaum founded The Head Gear Co., a provider of electronic listening products for patrons of live events. In 1997 he was nominated for Ernst and Young's Entrepreneur of the Year Award. Nusbaum has an undergraduate degree in history from State University of New York, Albany and a holds J.D. from Albany Law School.

About Specific Media Inc.

Specific Media Inc. is the leader in direct-response, online marketing specializing in innovative solutions and technology that maximize ROI revenue generation. Specific Media provides unique direct-targeting technologies, response-based media planning, creative design and audience conversion tools for direct-response marketers and brand advertisers.

Specific Media Inc. was created in 2004 to capitalize on the expertise and innovations of Advertisement Banners, a company co-founded by brothers Tim, Chris and Russ Vanderhook. Since its inception as a full-service interactive agency in 1999, Advertisement Banners has provided creative and media services to national and international clients.

In January of 2000, Advertisement Banners launched the SpecificPOP ad network. The SpecificPOP network includes a roster of branded online sites such as FoxNews, Newsweek and Sportsline.com. In late 2002, Advertisement Banners introduced SpecifiCLICK, a network comprised of medium- to small-trafficked sites that do not meet the strict requirements of SpecificPOP. Both network channels serve a growing list of marketers such as Travelocity, Expedia and US Airways.

CONTACT INFORMATION:
Tom Hernandez
VP Marketing
949.861.8888 x.1105
949.861.8990