Specific Media to Present at 3rd Annual Montgomery Technology Conference

IRVINE, CA -- (BUSINESS WIRE) -- Mar. 9, 2006 -- Specific Media, an innovative technology and online media company that provides advanced audience targeting capabilities to online advertisers, will be presenting at the Montgomery Technology Conference on March 15. The conference will be held at the Fairmont Miramar Hotel in Santa Monica March 14-15. President and CEO, Tim Vanderhook will present a review of the company's business strategy and vision on Wednesday, March 15 at 12:00 p.m. (PT).

The Montgomery Technology Conference brings together a highly select group of 700-plus venture, private equity, public institutional investors and senior technology executives from around the world and highlights 90 high-quality private companies, 50 industry-leading public companies, industry keynotes and panels on various technology topics.

About Specific Media Inc.

Specific Media is an innovative technology and online media company that enables advertisers to target audiences through advanced behavioral, contextual, geographic and demographic technologies across a network of branded, top tier sites. Web sites in the Specific Media network reach over 75 million U.S. monthly visitors. Since 1999, the company has partnered with hundreds of top quality publishers such as: ABC, CBS, FOX, Major League Baseball, Sportsline.com and VIACOM. For additional information, visit www.specificmedia.com.

CONTACT: Specific Media
Christine Schoultz
949-861-8898
cschoultz@specificmedia.com