Specific Media Appoints Vice President of Marketing

IRVINE, CA -- (BUSINESS WIRE) -- Mar. 7, 2006 -- Specific Media, an innovative technology and online media company that provides advanced audience targeting capabilities to online advertisers, announced the appointment of Christine Schoultz to the position of vice president of marketing today.

Schoultz will lead the company's marketing initiatives with an emphasis on product marketing, demand generation, partner marketing, media relations and marketing communications. She replaces Tom Hernandez, the current vice president of business development and marketing, who has taken on a specialized role within the organization. As continuing vice president of business development, Hernandez will focus on developing and managing key partnerships for the growing organization.

"We are pleased that Christine has joined the executive team," commented Tim Vanderhook, Specific Media President and CEO. "I am confident that her skills and insight -- combined with her strong marketing leadership qualities, will help drive Specific Media's growth and create greater industry awareness and stronger customer relationships."

Schoultz has more than 15 years of marketing and executive management experience. Most recently, she was director of marketing for Interchange Corporation. At Interchange, Schoultz was responsible for launching their online local search products including Local.com. Prior to Interchange, she held director of marketing roles at telecommunications companies such as TMC Communications and XO Communications. At XO, she was among the first fifty employees and helped grow the business into a billion dollar organization over a six-year period. Schoultz holds a Bachelor of Science degree in Communications from Eastern Washington University.

"Specific Media has the unique combination of a top notch online network combined with unmatched targeting technologies and the visionary leadership that marketing executives look for in a company," said Schoultz. "My focus will be on leveraging these strengths to continue to drive growth and extend the Specific Media brand and value proposition in the marketplace."

About Specific Media Inc.

Specific Media is an innovative technology and online media company that enables advertisers to target audiences through advanced behavioral, contextual, geographic and demographic technologies across a network of branded, top tier sites. Web sites in the Specific Media network reach over 75 million U.S. monthly visitors and include more than 450 premier brands. Since 1999, the company has partnered with hundreds of top quality publishers such as: ABC, CBS, FOX, Major League Baseball, Sportsline.com and VIACOM. For additional information, visit www.specificmedia.com.

CONTACT: Specific Media
Tom Hernandez
949.861.8884
thernandez@specificmedia.com