Specific Media Launches Retargeting.com for Online Advertisers; Reports Higher Conversion Rates than Search Marketing

IRVINE, CA -- (BUSINESS WIRE) -- Apr. 5, 2006 -- Specific Media, an innovative technology and online media company that provides advanced audience targeting capabilities to online advertisers, today announced the launch of Retargeting.com, its new audience targeting solution. Retargeting provides advertisers with an opportunity to reach their target markets at multiple phases of the sales cycle and delivers the highest click through and conversion rates of all forms of online advertising.

"Because a consumer has already expressed an interest in a website by visiting it, retargeting is a highly effective tool for direct and brand advertisers alike. Some of our retargeting clients have experienced an eight-fold click through rate versus other forms of online advertising," says Tim Vanderhook, Specific Media President and CEO. "In addition, advertisers report that it lowers their cost to acquire a customer by as much as 80 percent."

Advertisers may sign up for a free 30-day trial of the retargeting service at www.retargeting.com. Specific Media immediately begins to retarget an advertiser's past website visitors among the 75 million unique visitors seen monthly on its network of more than 450 publishers.

"Advertisers and publishers spend a lot of time and money driving traffic to their sites through Google and Yahoo," said Vanderhook. "According to industry statistics, 98% of these website visitors leave without initiating the desired action. Specific Media's retargeting solution is the only tool available that gives them the opportunity to re-connect with this valuable audience."

For instance, when a consumer abandons a shopping cart on an advertiser's site before completing a purchase, retargeting can locate that shopper throughout Specific Media's network and display an advertisement containing a special offer designed to draw them back to the advertiser's website to complete the purchase. Retargeting is also a flexible tool for brand marketers. After reading about a product or service on an advertiser's site, a visitor can later be identified on Specific Media's network and presented with a retargeting ad that entices them back to the advertiser's site for additional information about the product or service.

About Specific Media Inc.

Specific Media is an innovative technology and online media company that enables advertisers to target audiences through advanced demographic, behavioral, contextual, geographic and retargeting technologies across a network of branded, top tier sites. Websites in the Specific Media network reach over 75 million U.S. monthly visitors. Since 1999, the company has partnered with hundreds of top quality publishers such as: ABC, CBS, FOX, Major League Baseball, Sportsline.com and VIACOM. For additional information, visit www.specificmedia.com.

CONTACT: Specific Media
Christine Schoultz
949-861-8898
cschoultz@specificmedia.com