About Us

Image of some of the specific audiences we can deliver
we deliver specific audiences to advertisers

Three visionary brothers:
one revolutionary company.

Specific Media is an innovative global technology and online media company that enables advertisers to target audiences through advanced proprietary demographic, behavioral, contextual, geographic and retargeting technologies across a Premium Network of name brand publishers with unprecedented scale and accuracy.

In July 1999, Tim Vanderhook founded the company with his brothers, Chris and Russell. Today, the company is shaping the future of online advertising as the fastest-growing interactive media company ranked among comScore’s top ten advertising networks. Offering a comprehensive suite of targeting technologies, Premium Network of name brand publishers, industry-leading Data Network and audience intelligence reporting, Specific Media is the network of choice for brand advertisers, with an expanding client roster that includes 300 of the top Fortune 500 companies.

Headquartered in Irvine, CA, Specific Media currently has offices across the U.S. and Western Europe.

IN THE NEWS

CNBC Europe broadcast Interview with CEO Tim Vanderhook
Jun 18, 2008
More Than Just Social, Networks Grasp for Profits
May 31, 2008
Specific Media's Adviva Buy Aimed at Behavioral Growth in UK
Mar 18, 2008
Generation MySpace Is Getting Fed Up
Feb 7, 2008
Oh, Behave!
Jan 1, 2008
Will the Real Customer Please Stand Up?
Dec 10, 2007