Specific Media Now Ranked Among comScore's Top 3 Advertising Networks
Interactive Media Company's Growth Remains Consistent in Industry Rankings

IRVINE, CA -- October 10, 2007 -- According to September comScore rankings, the Specific Media ad network continued its path of aggressive growth, advancing to become one of the top three advertising networks in the industry. Since debuting in the rankings in February of this year, the Specific Media network has grown 44 percent, outpacing all of the other ad networks appearing in the top 10. Specific Media now reaches more than 130 million unique users for a total U.S. reach of 72 percent.

"As Specific Media's network increases, brand advertisers are the biggest winners," said Tim Vanderhook, CEO and co-founder of Specific Media. "Our continued growth and success demonstrate that our Premium Network, combined with our advanced targeting technologies, consistently deliver highly relevant ads to consumers and top results to brand advertisers."

About Specific Media

Specific Media, the advertising industry's fastest-growing interactive media company, enables advertisers to target consumers based on demographics, behaviors, geographic locations and/or the contextual relevance of websites visited. Specific Media works with many of the Fortune 500 brands including seven of the top 10 companies. Specific Media's network reaches more than 130 million U.S. consumers monthly. Since 1999, the company has partnered with hundreds of top quality publishers such as: ABC, CBS, FOX, Major League Baseball, Sportsline.com and VIACOM. For additional information, visit www.specificmedia.com

Contact:
Christine Schoultz
949.861.8898
cschoultz@specificmedia.com

Brandon Wells
Ruder Finn West
310.882.4010
wellsb@ruderfinn.com