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Specific Media, Inc. - Press Room

Technology Council of Southern California Names Specific Media CEO Tim Vanderhook 2008 Entrepreneur of the Year

Los Angeles, CA -- March 3, 2008 -- The Technology Council of Southern California named Tim Vanderhook, co-founder and CEO of Specific Media, Entrepreneur of the Year last week. The awards were presented at the Technology Council's annual gala event on Thursday, February 28, in downtown Los Angeles at the historic Millennium Biltmore Hotel. Now in its 14th year, the Technology Industry Awards recognize Southern California-based technology leaders that have made outstanding contributions to the industry over the past year.

"It is an honor to receive this award on behalf of everyone at Specific Media," Tim Vanderhook said. "Over the past year we have seen rapid growth and consolidation in the advertising industry, and I am thrilled that the Technology Council recognizes our leadership role in this field."

Tim Vanderhook co-founded Specific Media, one of the fastest growing companies in the advertising industry, with his two older brothers Chris and Russell when he was 19 years old. Now 27, he guides the company through a media landscape shaped by numerous high-profile and high-value acquisitions in the past year. In 2007, Vanderhook secured $100 million in funding to fuel his company's continued growth and expansion into other markets.

Specific Media's Premium Ad Network now reaches more than 140 million U.S. consumers every month through more than 450 name brand publishers. Specific Media clients include more than 300 of the Fortune 500 companies and seven of the top 10.

Reaching more than 25,000 people throughout the region, the Technology Council of Southern California is the premier forum for providing the events, connections, information and resources to help technology companies succeed.

According to Catrina Luedtke, executive director, Technology Council, "This year's awards once again featured an amazing array of technology companies with compelling growth and leadership stories. We are pleased to recognize Mr. Vanderhook and Specific Media among the 'best of the best' in technology from Southern California in 2008."

About Specific Media

Specific Media, one of the advertising industry's fastest-growing interactive media companies, enables advertisers to target consumers based on demographics, behaviors, geographic locations and/or the contextual relevance of websites visited. Specific Media works with many of the Fortune 500 brands including seven of the top 10 companies. Specific Media's network reaches more than 140 million U.S. monthly unique users. Since 1999, the company has partnered with hundreds of top quality publishers such as: ABC, CBS, FOX, Major League Baseball, Sportsline.com and VIACOM. For additional information, visit www.specificmedia.com

About the Technology Council of Southern California

The Technology Council of Southern California is the premier forum for the region's technology leaders, providing events, connections, information and resources to help technology companies succeed. From recognizing excellence in innovation through its annual awards event to providing access to funding through VentureNet, the Technology Council supports companies throughout their entire corporate lifecycles. Founded in 1991 as the Software Council of Southern California, the Technology Council has a 17-year history of supporting technology companies across the region. For more information visit http://www.tcosc.org

Contact:
Rose Maciejewski / Julia Zamorska
Ruder Finn West
310.882.4002 / 310.882.4007
maciejewskir@ruderfinn.com / zamorskaj@ruderfinn.com


Christine Schoultz
Specific Media
949.861.8898
cschoultz@specificmedia.com

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